The Adam

22 September 2012 – 3:21 pm

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Vauxhall this week debuted its new city micro car. Called the Adam, the initial marketing approach takes a different tack to the volume manufacturer’s usual marketing strategy of winding roads, wide choice and stylish affordability. As the main brand behind the Vauxhall Fashion Scout, the vehicle got an airing which tied in with the recent London Fashion Week. Vauxhall has taken a cooler and more urban approach of presenting its latest model to the public, mixing experiential and digital media in an outside environment, as seen above. Fashion designers were also given a vehicle to stylise, with the results being available to view online.

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