Stretching the Brand

22 October 2010 – 3:13 pm


This week I visited Audi in west London. The German marque has made a significant investment in two London based brand experience centres. The one pictured is on the A4 at Brentford and is the largest of the two locations. Through this initiative, Audi aims to get guests in touch with the Audi brand. From the slick blinds and clean line fittings to the historic cars at the venue, the whole place shouts, or rather whispers Audi.

Companies are invited to book the space for their own events at a competitive rate. There is a day and evening rate. Audi will oblige by leaving cars in the space or remove them at the request of event organisers. Like many of the more innovative motor companies, Audi has looked at ways to get people in touch with the brand and on the day I visited, it seemed to work!

Audi I

Audi II

Audi IV

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