Six in the City

4 May 2010 – 6:12 am

IG Index - May 2010

Now deal flow is picking up after what has been a single dip recession thusfar, I am spending a lot more time in the City again.

Last week meeting Prince Charles at the Guildhall, the reception thronged with City suited types and was a good demonstration the deals are back on.

Since the announcement of the General Election, the company founded by Stuart Wheeler in the 1970s, IG Index, has been running these simple but catchy and timely adverts. Placed around the Tube network at stations such as Southwark, a prime commuter interchange, and inserted in the relevant business and financial press.

Above is just one of IG Index’s latest adverts. As well as attracting potential employees and customers, it is an excellent campaign for general brand building.

The advert is taken from a series of around half a dozen on a similar General Election and current affairs strand.

  1. 2 Responses to “Six in the City”

  2. Does this mean that IG Index supports the Lib Dems and wants to be in the Euro? Nice bit of attention grabbing advertising!

    By Rowan Heasley on May 5, 2010

  3. @Rowan, IG Index has been really good at tapping in to almost instant trends and getting its message out. In the last three weeks, they have achieved quite a mind share penetration in their target market, by being strategic in their message and placement of this.

    By Xavier on May 5, 2010

Sorry, comments for this entry are closed at this time.