Second One

11 September 2011 – 9:50 pm

BMW One Series

A very good looking, new press advertising campaign for the second generation BMW One Series is shown above. As with the mk I, an urban bent seems to be the aim and theme for promoting the latest BMW One Series. To an extent, this car created a market, where once there wasn’t one. The premium mini-hatchback and saloon. Somewhere above the VW Golf and alongside the Audi A3, the BMW One Series has been phenomenally successful with both traditional and non-traditional BMW buyers. The rise of the plethora of smaller premium vehicles from all manufacturers, especially German, highlights the move to greener and more economical motoring.

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