Comments on: Regional Press, is not so dead

By: Xavier

Xavier — Fri, 29 May 2009 14:24:44 +0000

Yes, it could be like the 3M Post-It note thing. An accident, that later turns out to have huge commercial value.

By: spencer hudson

spencer hudson — Fri, 29 May 2009 14:11:17 +0000

cul-de-sac … i think a lot of people have set up homes and havn’t even realised it

By: Julia McKinsey

Julia McKinsey — Tue, 28 Apr 2009 07:49:12 +0000

http://online.wsj.com/article/SB124087711048861559.html#mod=rss_whats_news_us

By: Xavier

Xavier — Fri, 24 Apr 2009 14:52:06 +0000

@Spencer, let’s hope so hey Spencer, (re the web coming in), as UK talent is largely being lured in to a cul-de-sac and slowly strangled!

By: Spencer Hudson

Spencer Hudson — Thu, 23 Apr 2009 18:01:23 +0000

Local media production is having a very rough ride. in the UK regional production of TV is almost gone and local radio is now all about syndication. We have lots of small producers but fewer and fewer between the small and large. Maybe this is where the web can come in?

By: Glynn Davis

Glynn Davis — Thu, 23 Apr 2009 13:30:20 +0000

It seems that even if the regional press had plenty of readers (which many of them don’t) then they would still be hurting as there are simply no advertisers. It’s a real shame as I agree that they have a place. Grade is leaving ITV having achieved success with the schedules and ratings but the ads have collapsed regardless. What can you do?

By: Xavier

Xavier — Thu, 23 Apr 2009 09:54:52 +0000

Thanks for all the great comments. Really good analysis. So, it seems we do not all think the press/media is going to curl up and die, and I thought I was the only one with such unfashionable views!

By: Anonymous

Anonymous — Thu, 23 Apr 2009 09:49:29 +0000

Hi Xav,

Nice to meet you the other night at the dinner! As I see I am not the only one reading as much and diverse... And I am en-lighted by your post and would like to add the following.

Some important elements for media's success will be reach, relevance and format. Just as an idea, I cant see why there should not be such a newsreader that can deliver all content you wish on a subscription or on-the-go basis including payment process.

However, its true, the media landscape is changing.

The challenge of innovation in a global media market is to manage the nature of the dual local/global target group, relevance is key. And leveraging innovation in technology an advantage. For media owners it will be crucial to originate or control essential ‘must-have’ content and successfully move from analogue to digital with innovative effective business models to embrace the opportunities.

Digital products should not try to be an invitation-only-members-club for geeks but rather become a part of everybody's daily life.

Looking forward to the next BIMA event.

By: Phillip Ludgate

Phillip Ludgate — Wed, 22 Apr 2009 16:53:38 +0000

Enjoyed last night's talk from James Bromley. I found that It does continue to highlight that publishers are still struggling how they will monetise their content online. I sometimes feel that publishers are holding their breaths hoping that new technologies will help them grow revenues such as the iPhone and digital readers. However the question is will it just transfer from the traditional printed material over to digital without seeing any improvements to the bottom line. It could assist with the cost of actually printing and how quick you can get new stories to press, but is the proposition damaged when people leave you lying around for other people to pick up.

Look forward to the next BIMA event.

By: Dicky Adams

Dicky Adams — Wed, 22 Apr 2009 15:55:12 +0000

Old media is not dying out it's just changing. I can't wait until I get a version of Kindle or eBook reader (or a slightly bigger iPhone?) that can easily replace my newspaper by letting me download the paper for a few pence everyday.

Of course the format will change etc but it will essentially be a newspaper.

The filtering, regional or otherwise is an easy task in the digital space and may lead to the old fashioned regional variations coming back based on your prefs...