Quite a Character

2 May 2013 – 7:12 am

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Associating a brand with a highly visual character is not a new phenomena. The success of the now renowned meerkat from VCCP has encouraged brands to re-visit the character creation department, in an effort to encourage an association and drive sales.

Three Barrels brandy has come up with a typical quirky British aristocratic family. The Basildons enjoy their brandy in a variety of forms. A poster advertising campaign is supported with a website, which collects visitor details, while describing the fictional Sippinghurst family.

The campaign is fun and memorable, but is the link somewhat tenuous?

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