PR Week, Five News

23 July 2008 – 8:27 am

We had a mention in a recent copy of PR Week.

Below is an excerpt, with a link to the full article at the end of the post. Thanks for calling up Clare.

AMC Network MD Xavier Adam agrees that Five News is a decent target for consumer PROs, but believes it would be a hard sell for global clients who see the BBC as the gold standard.

‘I am not sure that client bosses in the US or elsewhere in Europe would know the value of Five News – it is smaller, and it is not the BBC Six O’Clock News,’ he says.

He adds, however, that the show’s content is better than he ever expected. ‘The news programming is pretty good. I think everyone was expecting it to be a lot lighter, but it is perfec­tly legitimate. Being smaller, it can do more interesting things, and quickly too – there isn’t the long approval process of the BBC.’

Brand Republic

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