Skycar, returns, but will it fly?

24 April 2009 – 3:31 pm

An accidental dinner with some explorers a few weeks back, lead to a fun invitation from Kim, an expedition organiser and PR.

The setting, Charlie Boorman’s garage in West London. Yes, the one where they always start from, as I have been asked a few times now.

Being a lover of innovation, I had not actually heard of the Skycar until conducting some online research earlier in the week. Prepping before the launch.

The Skycar concept is truly great and has been the talk of the week amongst those the project has been mentioned to.

The Skycar does just that, leaving the earth’s surface (!) it can hit a flight speed of around 80 mph, and has a range in excess of 100 km.

In minutes it is a plane, then a car, then a plane… the Yamaha engine driving the wheels, or, a rear fixed rotor blade/propeller. The driver/flyer decides if it is going to be an earth or skybound trip and flicks the lever accordingly.

This is not Bond fantasy. The Skycar works.

A team just took the 500 kilo prototype from the UK, over the Channel, through France, over the Pyrenees, down through Spain to the Straits of Gibraltar and on to Timbuktu. Amazing.

A documentary is coming out covering the adventure, so we are presuming they made it! They certainly made it back, as I saw them.

Such a great and simple (well maybe not to execute) idea now seems so obvious, and practical. Think expeditions, rescue, farming, and traffic jams, or, lack of with the Skycar!

Keenly priced at around £ 45 – 50 000. It seems a much more interesting play thing than a one dimensional earth bound Supercar.

Anyone fancy a Skycar?


Regional Press, is not so dead

22 April 2009 – 3:13 pm

Last night I enjoyed the company of other BIMA members at the refurbished Kettner’s in Soho.

James Bromley from the Daily Mail Group, kindly came to speak to us about the future of publishing in a digital world.

While I know this is very un-voguey, I do not think the future of regional media is completely dead, just changing. There are some major regionals in the UK and abroad. For example, the Yorkshire Post manages to maintain both a City and Westminster office, and is the voice of some 5 million people in this important economic region. The county covers nearly 10% of the UK population, so by geography and fact alone, in no way is it an insignificant title in terms of numbers, or, potential financial clout.

Similarly on my regular travels around Europe, I read Le Matin in Switzerland, and La Vanguardia in Spain. Again two major regionals. I like the localness of what they tell me. In Yorkshire I want to hear about Yorkshire business and in Catalunya, about what is happening in Barcelona and the other north eastern cities. This is value. Value to me.

Once I have read my newspaper on the plane, train, in the bar, or, at the office, I can discard it, (re-cycling of course!). It would take some fool, or, very rich person to do that with an electronic device at many times the cost.

So while it may be in fashion to say news print (and TV, while we are at it) are dead. In my opinion, the reality is they are part of a changing media landscape.


Branding the mountain…

18 March 2009 – 10:12 am

Formigal write up coming soon…


NMK February 2009

26 February 2009 – 8:12 am

Chris Lee over at NMK, kindly covered some of my comments at the recent MWC show in Barcelona.

Please see the extract below.

Un-Crowded House

Registered delegates at the show fell below 50,000 at Mobile World Congress this year, compared to more than 55,000 last year. This should not detract from the quality of innovation and developments taking place, according to show visitor Xavier Adam, managing director of marketing firm AMC Network.

“I’ve come to MWC in previous years and seen technology demonstrated that either nobody wants or concepts that aren’t available yet. This year those innovations are here and they’re working, which is really exciting for the industry,” he said.


Valentine Poetry Please

14 February 2009 – 9:07 am

Twas two eves before MWC and not a soul was out, (hardly!), Through the silence of Las Ramblas came a shout, Look there´s Sarin out and about, MWCers retorted, beer, tapas and wine and has turned your vision to nowt, For like Denzel and Redford, who attended for grout, It´s Kevin Spacey here for the week long (expense account) bout!


Media Lunch, London

12 February 2009 – 9:03 pm

A little January break there. We have lots of new content coming up. Starting with a few photos of the AMC Network mobile and media lunch yesterday in London. A few more to follow. Enjoy.

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Bryan looking wise. Jon looking happy!

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Rummble, not Rumble.

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Susi and Tom.


Welcome back

8 January 2009 – 9:57 am

Back at the ranch following a week skiing in Switzerland.

Here are some photos of the AMC Christmas party held at London’s National Portrait Gallery. Just before the festive break.

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Katz and Steve looking interested.

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Nora gets excited.

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Malcolm, Tushar and Chris make a get-away!

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The AMC Network Christmas card. The design tying in to our advertising which is running in some media and marketing trade titles, such as, Marketing and New Media Age.


Marketing

7 January 2009 – 12:03 pm

Marketing recently published an article I wrote. Covering digital public relations and marketing.

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Hockney lives

29 November 2008 – 8:37 pm

Konami - November 2008

This David Hockney approach to advertising which is coming back in, is bright, well used, fun and engaging.


Old learns from new

29 November 2008 – 8:34 pm

Beberana - November 2008 (2)

One of the Old World wine producers (Spain), takes a New World approach to marketing.