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	<title>Comments on: Newsnight reaches out</title>
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		<title>By: Stephen Woodford</title>
		<link>http://xavieradam.co.uk/newsnight-reaches-out/comment-page-1/#comment-8</link>
		<dc:creator>Stephen Woodford</dc:creator>
		<pubDate>Mon, 14 Jul 2008 15:51:41 +0000</pubDate>
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		<description>&lt;p&gt;Thanks for the comments on the Newsnight feature. It was good to get the chance to put across the message that those companies that cut back in the downturn tend to fare worst, while those who keep ad spends up recover quickest and come out stronger. The IPA&#039;s Bellwether report today shows this message needs to keep being hammered home!&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Thanks for the comments on the Newsnight feature. It was good to get the chance to put across the message that those companies that cut back in the downturn tend to fare worst, while those who keep ad spends up recover quickest and come out stronger. The IPA&#8217;s Bellwether report today shows this message needs to keep being hammered home!</p>]]></content:encoded>
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