VC is dead is one of the regular comments currently doing the rounds, a broken model they say. Well it may be if more consumer brands such as Leon find alternative ways to finance expansion. Joining Will King’s Shaving Bond concept of 2009; Leon customers or rather investors are invited to buy a stake in the quirky food chain to help it grow. A fixed term bond is proposed and will see investors receive £eon pounds equal to a yield of 8% or 10% per annum, depending on the investment package they opt for. These ‘new’ models very much hark back to the co-operative model of old. Leon will also offer free food and other opt-in deals after a regular draw.
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