New and Old

13 September 2012 – 8:20 am

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The London to Brighton Veteran Car Run is extremely well known in veteran car circles globally. Less well known is the Future Car Challenge, now in its third year. Starting life as somewhat of an inventor’s paradise, the event has got steadily more commercial. Last year Kevin McCloud, TV presenter covering design, was positioned as a figurehead and this year Louise Goodman, formally of ITV F1, lead proceedings at yesterday’s launch at the RAC Club in Pall Mall, London.

2012 will see the two separate runs, new and old, take place in opposite directions over two consecutive days. Fusing to create a weekend of motoring, which will also feature the Regent Street Motor Show, where 250 000 visitors are predicted to attend the free event. Vehicle owners will be more descriptive about their cars than previously, and look to involve the public in a greater capacity. The organisers have seen the future and are keen to appeal to a wider audience. 500 pre 1905 cars will be joined by a range of electric, hybrid and low fuel consumption current day models. There will be celebrities, including Charlie Boorman, of two wheeled fame, and publicity around the youngest driver and oldest cars, as well as rating the most efficient of the modern crop.

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