N420 Comes In

3 February 2011 – 11:21 am

AM - N420

This is the Aston Martin N420 kindly loaned from the Gaydon factory a few weeks back. Having a drink this week in London’s Soho with an automotive PR friend, we were perplexed who keeps buying this type of vehicle with fuel widely accepted to hit £2 a litre in the UK and Western Europe.

However, demand still seems to be there, albeit slightly off the financial boom years around 2006. As most try to go eco and governments bring in hotch potch badly thought through legislation under the guise of saving the environment, we are at a strange juxtapostion. Fuel, insurance and disposables go up. But people keep buying, they have to, to run their lives.

Walking around Central London it is amazing how few mid-range petrol cars there now are. These have been dropped in favour of diesels; which incidentally, it is thought pollute more, have a more damaging to the environment overall life-cycle, and diesel is of course now more costly than petrol in many countries.

In terms of new types of propulsion and alternative vehicles it seems we are some way off. The trade and public do not yet have a large appetite for paying more for less, which is often the case with the current batch of eco cars, and ill informed pundits getting in on what they consider the next growth area is not helping the sector.

The Aston Martin N420 is a semi-race prepped 4.7 V8 Vantage with some of the weight stripped out, race seats and a tightened suspension. Costing more than the standard car, it is positioned somewhere around Porsche GT3 territory or the Ferrari Challenge series.

What do you think? Is there a future for the supercar in the developed nations? Will it be expected these should be electric and alternative fuels? High running costs, over population, the calculations are hard to make?

Coming soon, the launch of the new all electric, Jaguar supercar.

  1. 2 Responses to “N420 Comes In”

  2. Not all pundits are ill-informed. Regarding the real world and alternative fuel and electric cars. An automotive critic at the Washington Post wondered how would an electric car perform in a five hour, freezing cold traffic jam. How long would an electric car with lights, radio, heating, heated seats, defroster, windscreen wipers, sat nav and radio last? The critic was driving a 2.5 liter gasoline powered Nissan when he was caught in a snow storm at rush hour. He survived just fine.

    By Michael Moskovitz on Feb 3, 2011

  3. @Michael it was more in reference to the folks who have hopped on the green bandwagon, and now look to profit from an area where knowledge is not yet ubiquitous. I have airtime for some of the motoring experts in the UK, such as Quentin Wilson, Honest John, Gordon Murray and the people at Delta Motorsports. But not for the quick profiteers!

    By Xavier on Feb 4, 2011

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