Marketing doesn’t get easier than this

18 July 2008 – 11:17 am

Bang for buck you cannot beat giving things away for free !

V Water ran a launch campaign around a year ago, with a slightly strange campaign that told us about working with horses, we didn’t quite ‘get it’ either ! But at least it got noticed and some talk going.

For 2008 the company has a more conventional message. Its water is healthy and boasts added vitamins.

Meeting an ad agency in a sticky Soho this week, it was good to come out and find free ice cold water being given out by V. Avoiding the (slightly unnecessary) spinning flavour picker, it was good to sample this widely promoted product.

Hard to measure whether anyone remembers the water after the giveaway, and if they would buy it.

But for the cost of painting up an old van, handing out some free product and a few possible parking tickets, it’s got to attract a few eyeballs while refreshing the London media district.

Mobile and essentially basic promotion can be very effective.

  1. 2 Responses to “Marketing doesn’t get easier than this”

  2. I think people will buy the V water – I love it ever since I first came across it in NYC a few years back and I was very excited to see it in various outlets around town. So I am definitely buying!

    By Petra on Jul 22, 2008

  3. @Petra, no giveaways needed for you then !

    By Xavier on Jul 22, 2008

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