This fantastic sculpture is based on the Mercedes GP Petronas Formula One Team’s 2010 car. Every part has been suspended from the ceiling on fine wire, and can be seen at Mercedes-Benz World, Brooklands, near London.
This glammed up Mercedes car showroom, dealership and workshop is located at the centre of what was once one of the world’s first race circuits. The track has largely long since been carved up for housing and little of the original world famous Brooklands banking remains. Although there is a short stretch, and it is visible from the top floor of the glassy, airy, on-brand building.
Completed in 2006 the brand experience is an attempt by Mercedes to gain more control over its distribution network in the UK. While standing out from its competitors by offering something different for customers and potentials. The brand is expert at drawing on its long and illustrious history. Design, quality and reliability being key.