HS1, Eurostar brands the track
11 July 2008 – 5:16 pmNo-one can argue over Eurostar’s success.
Apart from the occasional hiccup and delays that can be associated with any form of travel, passengers are impressed by the speed and comfort they are transported to and from Continental Europe.
Nicholas Mercer, Eurostar’s Commercial Director, talked us through where Eurostar was and where it is heading.
I much prefer the train to flying. The ability to have flexibility, turn up not too long before travel and be deposited in the city centre, seems the way forward for moving around the UK and Europe.
The massive project of moving Eurostar to its new public hub of St Pancras in North London, and the ‘works’ to East London, are recognised as a massive engineering, people and PR achievement.
Nicholas told us the PR value of the global media exposure associated with the move, which took place the end of 2007, equated to around £ 500 million.
Eurostar advertising and branding has always been strong.
A number of us felt mis-lead by the claim of Europe’s longest Champagne bar. Which rather than a sweeping zinc, or, similar mettle topped bar, is more akin to the Oktoberfest, with its series of wooden tables.
HS1 is short for High Speed 1, the name and branding given to the new Eurostar line between St Pancras and Continental Europe. GNER achieved a similar style of track branding, albeit by accident ? But no-where has it been so conciously employed in recent UK rail history.
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