Comments on: Car marketing the German way http://xavieradam.co.uk/german-and-germanesque-car-marketing/ marketing, strategy, finance Thu, 09 Sep 2010 05:11:57 +0000 http://wordpress.org/?v=2.8.5 hourly 1 By: Xavier http://xavieradam.co.uk/german-and-germanesque-car-marketing/comment-page-1/#comment-21 Xavier Thu, 31 Jul 2008 11:53:25 +0000 http://xavadam.com/?p=51#comment-21 <p>@Alex, you make some great points here. Even in Western Europe, there are some big differences between car culture. For example, the UK and Germany are (or were) very much motorhead countries, whereas Spain has always been slightly more utilitarian. Partly due to the way vehicles are taxed, rugged roads, finances and historically, the less commuter oriented culture.</p> @Alex, you make some great points here. Even in Western Europe, there are some big differences between car culture. For example, the UK and Germany are (or were) very much motorhead countries, whereas Spain has always been slightly more utilitarian. Partly due to the way vehicles are taxed, rugged roads, finances and historically, the less commuter oriented culture.

]]> By: Alex http://xavieradam.co.uk/german-and-germanesque-car-marketing/comment-page-1/#comment-20 Alex Tue, 29 Jul 2008 14:36:46 +0000 http://xavadam.com/?p=51#comment-20 <p>Good comments Xav.</p> <p>I have to agree that as the owner of an actual 1963 Porsche, the outside shape is still pretty much the same as Porsche cars sold today - something that Porsche have always promoted with the 911 shape and forwards.</p> <p>Aston Martin have built a whole heritage website, and with Fiat (re)launching the classic 500 [obviously spurred on after the Mini did so well] there's a lot of brand value in the past and looking to it for advertising makes sense.</p> <p>The C5 campaign just doesn't work for me - the idea that they want to be recognised for having German build quality is admirable, but just doesn't hook me in any way that would convince me to want to part with my money.</p> <p>I think we're going to see every major car brand changing to ecological based advertising in upcoming months.</p> <p>As the death of the SUV in America has started to show, petrol prices are high and in times of turmoil people want to feel they are doing everything positive they can.</p> <p>I think the smaller hybrid cars will be the most competitive space.</p> Good comments Xav.

I have to agree that as the owner of an actual 1963 Porsche, the outside shape is still pretty much the same as Porsche cars sold today – something that Porsche have always promoted with the 911 shape and forwards.

Aston Martin have built a whole heritage website, and with Fiat (re)launching the classic 500 [obviously spurred on after the Mini did so well] there’s a lot of brand value in the past and looking to it for advertising makes sense.

The C5 campaign just doesn’t work for me – the idea that they want to be recognised for having German build quality is admirable, but just doesn’t hook me in any way that would convince me to want to part with my money.

I think we’re going to see every major car brand changing to ecological based advertising in upcoming months.

As the death of the SUV in America has started to show, petrol prices are high and in times of turmoil people want to feel they are doing everything positive they can.

I think the smaller hybrid cars will be the most competitive space.

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