13 August 2008 – 10:15 am

Just back from Geneva. London business contacts had set my expectations low. So it was a pleasant surprise to find a place that while not offering the pulsation of London, had an interesting metropolitan feel, with the beautiful Alps as its backdrop.

The Swisscom box above was interesting, as the design explicitly features aerial and communications equipment. Seen as an innovator in the mobile and technology space a while back, little is heard of the firm at the moment in the UK.

This advert for Banco Santander at Geneva Airport, did not make much sense to me. A ship in a bottle? Representing wealth management? It is the Armada, Switzerland is about to be invaded by sea, well maybe not!

Titanic, watches made from parts of the Titanic. Just one word, freaky!

  1. 4 Responses to “Geneva”

  2. Xav,

    are you telling us that swiss private banking should stay away from ship metaphors in case the performance turns out to be titanic? perhaps stuck-in-a-bottle reflects the safety of your assets during a downturn?

    I remember with fondness the UBS Alinghi campaign, circa 2002, which seemed very safe compared to Credit Suisse’s use of Formula 1 racing cars during a bear market!

    By Ranjeet Guptara on Aug 18, 2008

  3. @Ranjeet, the Titanic reference refers to a firm who sell watches made from parts of the Titanic!

    One German bank is still running an old showreel in its reception of its F1 involvement. Featuring drivers who are no longer with the team. Guess that is an economic approach!

    By Xavier on Aug 27, 2008

  4. The Santander Bank is historically based on wealth related to shipping (remember the gold from Peru at the time of the Conquistadors ?) and is still heavily involved in the shipping business. Whether the ‘ship in the bottle’ is appropriate for family office type wealth management, I doubt, but I may presume that the original idea of this publicity was to show how complex and difficult it may be to obtain a safe investment. Only a guess.

    By André Schneider on Sep 29, 2008

  5. @Andre, thanks for this, great observations and comments.

    By Xavier on Sep 30, 2008

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