ExCel goes eco

4 August 2008 – 9:23 am

This weekend saw the wrapping up of the two week long Motor Show at ExCel in London’s Docklands.

Gone are the glamour girls of old and in with the eco-electric offering.

Virtually every manufacturer was pushing its eco-credentials. The French seem particularly strong in this area. The Citroen above, was one of my favourites from a design point of view.

The die-cut seats featured a very in, flower and nature design. The Unit9 website gives a feel of what I am talking about.

The eco car designs were broadly similar, with space age bodies, bucket seats and in a few instances, reverse hinged rear doors, reminiscent of the 1950s Rolls Royce.

There was still plenty of burnt rubber and boys toys, but having been a show visitor for over twenty years, there were some significant changes in the way manufacturers pitch their offering.

The lack of abundant printed literature, further demonstrates the car companies’ desire to be more responsible.

One final point worth mentioning, was Ford’s prominent use of two Royal crests, when entering their enclosure. There can be few greater examples of marketing by association.

  1. 4 Responses to “ExCel goes eco”

  2. why is nobody thinking outside (the car ownership) box? owning a car must be the most wasteful way to drive one. At least for urban folks in big cities who mostly use subway/tube during the week anyway. I sold my car and now happily pick whatever model I like, usually a little red mini, from the local zipcar garage, a few minutes away from where I live.

    By Claus on Aug 5, 2008

  3. @Claus, good points. I think there were some car clubs at the show. The idea has been hawking around since 2000 with some success. Some of the people I work with use these car share schemes, at both ends of the spectrum. From Golfs to Lamborghinis ! For someone like me driving most days, car ownership is still best, despite the ever increasing tax rates and lack of clarity on which cars should be in which band. One of my eco-cars is taxed at over £ 100, when it should be £ 35. Such ambiguity does not instil belief that the government is trying to do the best thing for the environment.

    By Xavier on Aug 5, 2008

  4. What a car! I want that Citroen!!!!

    By Dicky Adams on Aug 6, 2008

  5. @Dicky, yes is quite a car. Very well designed. Very French!

    By Xavier on Aug 6, 2008

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