Does time move on?

2 October 2008 – 9:26 pm

Brinks - September 2008

Being a certain age. When I see these vans on my travels, I can only think of one thing. Like the picturesque town of Hungerford, the power of the 1980s news media has etched in my mind one terrible incident.

I know this is my job, but what can a brand do to move on from such an incident which runs and runs? In this case for over two decades.

There is the standard PR advice, but is a complete re-brand the only way?

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