Archive for the ‘general’ Category
Thursday, February 3rd, 2011
Tyre design does not sound very exciting, but it is! Take Formula1, general racing and performance cars, so much comes down to tyre technology, which has been evolving a pace. Tread patterns, compounds and construction are all elements the manufacturer will develop at length and cost.
Having recently worked on a ...
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Sunday, January 16th, 2011
After much will they won't they. Formula 1 team, Team Lotus, launch their new car this week, with design cues harking back to the world famous black and gold John Player Special car.
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Saturday, November 6th, 2010
Being around Waterloo Place in London most weeks, I can confirm it is a hive of new initiatives; launches, dramas, filming, and in turn a good source of income for Westminster City Council. Today it was the turn of the 'green' car movement to suspend the parking bays and build ...
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Saturday, November 6th, 2010
Lola is one of those iconic British marques of yesteryear, except, it is still here and going strong. I know this as we spent an enjoyable afternoon there this week, kindly organised by the excellent MIA and affable Lola employee, Sam Smith.
Having won countless awards over its half century existence, ...
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Friday, October 22nd, 2010
This week I visited Audi in west London. The German marque has made a significant investment in two London based brand experience centres. The one pictured is on the A4 at Brentford and is the largest of the two locations. Through this initiative, Audi aims to get guests in touch ...
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Saturday, October 16th, 2010
Recently I spent a day with Volvo at a former WWII air base. The windswept location chosen for a range of driving activities to demonstrate Volvo's new S60 model. Like Mercedes with its new C-Class, Volvo is putting a lot in to their latest model. It is seen widely as ...
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Saturday, October 16th, 2010
Earlier today I was on my way to an art show in London and noticed two of these advertisements for Tesco Mobile. An interesting subliminal message is put across, namely, because Tesco Mobile is not running a large promotional programme their rates are low. What do you think? Is this ...
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Saturday, October 16th, 2010
This week I have been in the north of Italy meeting specialist engineering firms and visiting well known motor manufacturers. Thanks to Mito in Modena and MIA in the UK for organising an excellent visit.
There were many highlights, from seeing the first paddleshift system from the mid-1990s in a BMW ...
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Thursday, September 30th, 2010
Thanks to Stefan from Bosch for inviting me to Donington, to see the latest innovations in motoring. The above Honda from the 1000cc series.
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Sunday, September 26th, 2010
This is the new concept car from Nissan's high-end marque, Infiniti, and is valued at £2 million.
With scratch resistant paint and a few other innovations, the idea is to take some of the highlights and use them on other Infiniti vehicles.
Infiniti has now been around several years, launching in continental ...
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