Bright
Friday, December 7th, 2012Apple uses colour, and plenty of it, in its latest outdoor advertising campaign for the iPod.
Archive for the ‘general’ Category
Apple uses colour, and plenty of it, in its latest outdoor advertising campaign for the iPod.
Thoughts from the UKIF Membership
Friday, December 7th, 2012The latest from the technology transfer and science park member's organisation, UKIF (UK Innovation Forum). The article below forms part of a series of articles on business growth and exit. Xavier Adam - The Deal, getting started This week Xavier writes: Deals come in many flavours from different acquirers and with different motives. Selling out ...
Christmas
Friday, December 7th, 2012The major western world celebration looms. For years there has been talk of Christmas becoming too commercial. With struggling economies, this may well be a much less commercial celebration than recent years.
Iconic Design
Friday, December 7th, 2012Europe's tallest completed building, the Shard stands at nearly 310 metres and dominates the new London skyline. At street level there has also been much re-development, with an updated London Bridge Station, a glass and metal European style affair. The area buzzes with old and new, the nearby Borough market adding ...
Dogs and Tricks
Monday, December 3rd, 2012The photograph above comes from the former Prudential HQ at Holborn Bars, London. The P in the flooring design is symbolic as the Prudential's former logo. A revered financial institution dating back over 150 years. The 'man from the Pru' is the company's synonymous slogan which refers to the army ...
Please Do Come In
Friday, November 23rd, 2012In the smarter parts of global cities, such as London, top brands compete fiercely for a slice of the affluent shopper's spend. Window dressing is a phenomena dating back to the birth of retail. Making the windows and store look attractive to entice people in off the street. Although not a ...
Blitz it!
Sunday, November 18th, 2012With central city media space being highly expensive and sought after, it is common for brands, large and small to do a very focussed 'blitz' over a week or even sometimes day period. While this gets the product front of mind for those that see it and have an ...
If you’ve got it…
Sunday, November 18th, 2012... flaunt it, as the old expression goes. Despite Bentley being the car marque featured in the James Bond series of books, Aston Martin has had a long association with the film franchise. Vox-pop the film going public and they will tell you James Bond drives Aston Martins. The latest ...
Online, Offline
Sunday, November 18th, 2012The real proliferation of technology is when it is no longer noticed by the target or user. It is so ubiquitous in everyday life, it goes unnoticed, seamless. Over the last 24 months, Facebook, Twitter and Pinterest have done very well at intertwining themselves in the commercial and consumer world. ...
In with the old, in with the new
Monday, November 5th, 2012This weekend saw the world renowned London to Brighton Veteran Car Run take place. Leaving at 7am on Sunday from London's Hyde Park, the run takes most cars between 3 to 5 hours to complete. Arriving from mid-morning onwards at Brighton's Marina Drive, via a scheduled halfway rest and refreshment ...