Archive for the ‘general’ Category

Perfect Bedfellows, UKTI Blog Post

Monday, February 14th, 2011

The below written for UKTI during MWC 2011 week in Barcelona. UKTI is the premier UK Government body for supporting UK business, trade, industry and finance. Perfect bedfellows February 13, 2011 Mobile and motoring - a winning combination Xavier Adam, Founder and MD, AMC Network, considers the opportunities for mobile and motoring… Until recently the ...

Regeneration?

Sunday, February 6th, 2011

Saltaire, Bradford, West Yorkshire. Home of Salt's Mill, PACE and various other technology businesses.

Back to the Future

Thursday, February 3rd, 2011

The Jaguar C-X75 concept car features two Bladon Jet range extenders. I first met the people behind the gas turbine company on a low carbon trade mission to the Isle of Man, where some of the team are based. This fibreglass concept is billed as the world's first and fastest ...

N420 Comes In

Thursday, February 3rd, 2011

This is the Aston Martin N420 kindly loaned from the Gaydon factory a few weeks back. Having a drink this week in London's Soho with an automotive PR friend, we were perplexed who keeps buying this type of vehicle with fuel widely accepted to hit £2 a litre in the ...

Tyre Technology

Thursday, February 3rd, 2011

Tyre design does not sound very exciting, but it is! Take Formula1, general racing and performance cars, so much comes down to tyre technology, which has been evolving a pace. Tread patterns, compounds and construction are all elements the manufacturer will develop at length and cost. Having recently worked on a ...

It’s out…

Sunday, January 16th, 2011

After much will they won't they. Formula 1 team, Team Lotus, launch their new car this week, with design cues harking back to the world famous black and gold John Player Special car.

Future Car Challenge

Saturday, November 6th, 2010

Being around Waterloo Place in London most weeks, I can confirm it is a hive of new initiatives; launches, dramas, filming, and in turn a good source of income for Westminster City Council. Today it was the turn of the 'green' car movement to suspend the parking bays and build ...

Got to keep moving

Saturday, November 6th, 2010

Lola is one of those iconic British marques of yesteryear, except, it is still here and going strong. I know this as we spent an enjoyable afternoon there this week, kindly organised by the excellent MIA and affable Lola employee, Sam Smith. Having won countless awards over its half century existence, ...

Stretching the Brand

Friday, October 22nd, 2010

This week I visited Audi in west London. The German marque has made a significant investment in two London based brand experience centres. The one pictured is on the A4 at Brentford and is the largest of the two locations. Through this initiative, Audi aims to get guests in touch ...

Brand Equity

Saturday, October 16th, 2010

Recently I spent a day with Volvo at a former WWII air base. The windswept location chosen for a range of driving activities to demonstrate Volvo's new S60 model. Like Mercedes with its new C-Class, Volvo is putting a lot in to their latest model. It is seen widely as ...