Archive for the ‘general’ Category

Awesome

Sunday, May 16th, 2010

This is the absolutely fantastic creative work Reading Room did for last week's GP Bullhound Media Momentum Awards 2010. The visuals around Sketch in London looked absolutely awesome! A great use of creativity and wall space.

Six in the City

Tuesday, May 4th, 2010

Now deal flow is picking up after what has been a single dip recession thusfar, I am spending a lot more time in the City again. Last week meeting Prince Charles at the Guildhall, the reception thronged with City suited types and was a good demonstration the deals are back on. Since ...

Metro Bank

Monday, May 3rd, 2010

I have been tracking Metro Bank for a while. Modwenna Rees-Mogg of AngelNews recently invited me to an evening with Howard Flight and other City figures. Howard is involved in Metro Bank, and I have to say, the approach and branding so far are really interesting. A garish colour scheme and ...

Calling Major Tom

Saturday, May 1st, 2010

What is it? Looking like it has just arrived from space, it is actually the new i-MiEV from Mitsubishi. Currently manufactured in Japan, it goes on sale in the UK from late 2010. Having driven one this week in Central London, I actually quite like it. Apart from the hefty price, ...

Surprise News

Sunday, April 25th, 2010

We like a good pun here! Fortunately this is also a good headline. When someone called the other day from Land Rover, I had to quiz them on why sales were up? Is this just good PR? Admittedly, like for like sales broken down by month, should show an uplift in ...

Peugeot Updates

Tuesday, April 6th, 2010

This is the slightly updated Peugeot logo with new tag line. A somewhat under rated marque in the UK. This brand update reflects the sleek lines of the French makers' cars. Definitely a hit.

BMW what we expect

Saturday, April 3rd, 2010

This was London Waterloo Station recently. BMW had wrapped a significant part of the station with its advertising; to brand build and demonstrate its precision engineering. Unlike the fun colour campaigns which follow. This is much more what we expect of the Munich based motor manufacturer.

BMW has some fun

Saturday, April 3rd, 2010

BMW usually runs very factual and teutonic style marketing. Talking about the vehicle and what it can do. In this fun press advert from last week, they offer different coloured badges for their cars. Based on the three main UK political parties. This is quite a diversion from their usual ...

Nearly Man

Sunday, November 1st, 2009

A while back my friend's father in law labelled the 2009 Formula 1 Drivers World Champion, Nearly Man. As my friend recently said, he was nearly right. Having had an accidental drink with Jenson Button one afternoon in Chelsea, I felt this was a somewhat unfair title. Working with a number of motor ...

Simplicity and regularity work

Sunday, November 1st, 2009

I have always said communications need to be consistent. A quick blast of PR may make the Chief Executive feel good, but is a quick spike in marketing spend really the way to go. Back in 2002, I remember being near the Tate Modern on London's Southbank and first seeing the ...