Bread
12 July 2008 – 9:02 am
Bread, not exactly the most exciting thing to market, but look at this attractive campaign from Allinson. Using a Victorian/classical painting theme, these various images around London’s transport system, convey the brand well. Founded in 1892, this is a good fusion of old and new.
This style is slightly en vogue at the moment, with people such as Speckled Hen and Yorkshire Forward taking similar approaches to their advertising.
2 Responses to “Bread”
It’s a fluffy brand campaign. Not sure I understand it – is to say Allinson’s posh? Or cool? Looks pretty though!
By Felix on Jul 15, 2008
@ Felix, they are drawing on their late Victorian ‘values’/style. More than just a loaf… very pretty !
By Xavier on Jul 15, 2008