12 July 2008 – 9:02 am

Bread, not exactly the most exciting thing to market, but look at this attractive campaign from Allinson. Using a Victorian/classical painting theme, these various images around London’s transport system, convey the brand well. Founded in 1892, this is a good fusion of old and new.

This style is slightly en vogue at the moment, with people such as Speckled Hen and Yorkshire Forward taking similar approaches to their advertising.

  1. 2 Responses to “Bread”

  2. It’s a fluffy brand campaign. Not sure I understand it – is to say Allinson’s posh? Or cool? Looks pretty though!

    By Felix on Jul 15, 2008

  3. @ Felix, they are drawing on their late Victorian ‘values’/style. More than just a loaf… very pretty !

    By Xavier on Jul 15, 2008

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