Blitz it!

18 November 2012 – 9:01 am

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With central city media space being highly expensive and sought after, it is common for brands, large and small to do a very focussed ‘blitz’ over a week or even sometimes day period. While this gets the product front of mind for those that see it and have an interest, how effective is it? In the third party endorsement world, ie PR, the drip effect of information is usually considered more effective. So saying little often, rather than a big loud push. There are many media measurement packages available, but gaining mind-share remains to be more art than science.

This week in London, Australian fashion brand Ugg, had a winter marketing push. Targeting taxi media and the Underground network. A couple of idents are pictured above.

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