13 August 2008 – 9:44 am

The Artemis campaign has been running for a while now. Unlike the BA/BAA campaign mentioned below, there is little obviously clever about the print and outdoor publicity.

However, it works! A quirky idea, based on safari, the Profit Hunter. The Tintin like visuals are good. Rising profits trapped in cages is just one ident.

I imagine this could have been a hard sell for the agency to client, as it seems to go off the point.

Funds are about return, (and now in some cases ethics), so tell the audience of the returns. This campaign goes one further, doing that, while giving a rounded feel to the organisation. At all times still sticking to its core subject, of funds and returns.

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