Are leaves and animals over?

18 October 2008 – 9:00 am

Camper - September 2008

At one of our design agencies this week. We were speaking about the leaves, animal and swirl look of the last 36 months. This was cool. Now it is looking over used.

Camper, is a fairly cool brand, so can probably pull it off.

However, the more lower end high street chains which adopt this look and feel, the less brand value it holds.

The ubercool b.TWEEN summit of 2006 in Bradford, was an early adopter of this look. It has since moved on with its subsequent event branding.

Do you like leaves and animals? Has the look had its day? What do you predict the next trend will be?

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