A splash of colour

2 September 2012 – 2:43 pm




As the Paralympics continue the London 2012 sport theme, so does the associated brand marketing. Nike, who despite common public belief, are not an official Games sponsor, are free to work their commercial message around the city using the ongoing sports theme, as long as they comply within the tight LOCOG guidelines.

The latest Nike outdoor advertising campaign featured on the London Tube and pictured here above, is notable, memorable and full of colour. Tying in well with the matching in-store Nike merchandising theme above ground.

A simple message, but good use of space, photography and colour, see Nike communicating clearly and on brand, while satisfying the stringent but necessary LOCOG terms of the Games.

Sorry, comments for this entry are closed at this time.