Archive for May, 2013

Beach Marketing

Thursday, May 30th, 2013

Selling sunshine has to be a dream job. The last five years have seen it subject of much publicised global talent contests structured around the illusive desert island posting. Bringing in the visitors, is an easy prospect in Mexico, Brasil or even Italy. More of a challenge off the English ...

Sell Out

Tuesday, May 21st, 2013

Economic woes may continue to blight the Western world, but clearly not at this weekend's specialist Aston Martin auction where the lot sales aggregated up past the ten million mark. Following fierce bidding by telephone and in the crowded hall, the anticipated star of the show, the 1960 Aston Martin DB4GT ...

Inside Out

Wednesday, May 15th, 2013

Over the last decade in the property world, there has been a trend to bring the outside in and maximise the full annual use of a property's total available floor area. Public buildings and home owners alike are getting in on the halfway house of the glass covered void filler, ...

Measurement

Wednesday, May 8th, 2013

EFG International, the Swiss private bank, sponsored this weekend's third Donington Historic Festival. EFG has made itself synonymous with historic motoring events and this year issued a small guide covering its involvement in this and the other historic series over the 2013 season. There is no doubt this form of sponsorship ...

Quite a Character

Thursday, May 2nd, 2013

Associating a brand with a highly visual character is not a new phenomena. The success of the now renowned meerkat from VCCP has encouraged brands to re-visit the character creation department, in an effort to encourage an association and drive sales. Three Barrels brandy has come up with a typical quirky ...