Archive for December, 2012

World First

Thursday, December 13th, 2012

BMW i launches its first concept store in London's Park Lane. Featuring an almost ready to go BMW i3 concept and a futuristic concept sports i8. Under the slogan, Born Electric, great emphasis is placed on BMW's range being designed from the outset as an electric vehicle. Unlike some other motor manufacturers, ...

In the timing

Sunday, December 9th, 2012

This week there has been a run of winter related advertising, coinciding with the cold snap. One has visions of leagues of marketing people waiting for temperature to hit 0C; thus necessitating the need to push the winter product sales button. The majority of marketing campaigns themed around the freezing conditions ...

Bright

Friday, December 7th, 2012

Apple uses colour, and plenty of it, in its latest outdoor advertising campaign for the iPod.

Thoughts from the UKIF Membership

Friday, December 7th, 2012

The latest from the technology transfer and science park member's organisation, UKIF (UK Innovation Forum). The article below forms part of a series of articles on business growth and exit. Xavier Adam - The Deal, getting started This week Xavier writes: Deals come in many flavours from different acquirers and with different motives. Selling out ...

Christmas

Friday, December 7th, 2012

The major western world celebration looms. For years there has been talk of Christmas becoming too commercial. With struggling economies, this may well be a much less commercial celebration than recent years.

Iconic Design

Friday, December 7th, 2012

Europe's tallest completed building, the Shard stands at nearly 310 metres and dominates the new London skyline. At street level there has also been much re-development, with an updated London Bridge Station, a glass and metal European style affair. The area buzzes with old and new, the nearby Borough market adding ...

Dogs and Tricks

Monday, December 3rd, 2012

The photograph above comes from the former Prudential HQ at Holborn Bars, London. The P in the flooring design is symbolic as the Prudential's former logo. A revered financial institution dating back over 150 years. The 'man from the Pru' is the company's synonymous slogan which refers to the army ...