Archive for November, 2012

Please Do Come In

Friday, November 23rd, 2012

In the smarter parts of global cities, such as London, top brands compete fiercely for a slice of the affluent shopper's spend. Window dressing is a phenomena dating back to the birth of retail. Making the windows and store look attractive to entice people in off the street. Although not a ...

Blitz it!

Sunday, November 18th, 2012

With central city media space being highly expensive and sought after, it is common for brands, large and small to do a very focussed 'blitz' over a week or even sometimes day period. While this gets the product front of mind for those that see it and have an ...

If you’ve got it…

Sunday, November 18th, 2012

... flaunt it, as the old expression goes. Despite Bentley being the car marque featured in the James Bond series of books, Aston Martin has had a long association with the film franchise. Vox-pop the film going public and they will tell you James Bond drives Aston Martins. The latest ...

Online, Offline

Sunday, November 18th, 2012

The real proliferation of technology is when it is no longer noticed by the target or user. It is so ubiquitous in everyday life, it goes unnoticed, seamless. Over the last 24 months, Facebook, Twitter and Pinterest have done very well at intertwining themselves in the commercial and consumer world. ...

In with the old, in with the new

Monday, November 5th, 2012

This weekend saw the world renowned London to Brighton Veteran Car Run take place. Leaving at 7am on Sunday from London's Hyde Park, the run takes most cars between 3 to 5 hours to complete. Arriving from mid-morning onwards at Brighton's Marina Drive, via a scheduled halfway rest and refreshment ...