Archive for September, 2012

Fuel Cell Technology

Friday, September 28th, 2012

This week Nomura Code, the junior bank of Japanese investment bank Nomura, hosted investors and entrepreneurs in the fuel cell, transport and clean energy space, for a day of discussions on where the sector is heading. Pricking the bubble early, fuel cell technology has ground to make up. Initially over sold ...

VERVA Street Racing

Thursday, September 27th, 2012

2012 marks over two decades since the Iron Curtain rose re-uniting the Europe of east and west, no more is harmonisation better highlighted than the recent VERVA Street Racing event in Poland's capital, Warsaw. Taking place over a weekend in front of 100 000 spectators, the city was the setting ...

38 = £160 million = 600 buses

Sunday, September 23rd, 2012

Clerkenwell based Heatherwick Studio have re-designed the iconic London Routemaster bus for the new Millennium. Featuring the iconic rear sweeping bodywork of old and contemporarily three sets of doors, one which helps wheelchair access, it also boasts unlike its predecessor, a rear set of closing doors. Entering on the rear platform, ...

The Adam

Saturday, September 22nd, 2012

Vauxhall this week debuted its new city micro car. Called the Adam, the initial marketing approach takes a different tack to the volume manufacturer's usual marketing strategy of winding roads, wide choice and stylish affordability. As the main brand behind the Vauxhall Fashion Scout, the vehicle got an airing which ...

Goodwood Revival 2012

Monday, September 17th, 2012

The Earl of March's Goodwood Revival continues to go from strength to strength. Held annually in September at a former WWII airbase on the March family estate Goodwood; located near Chichester with views of the south downs and onwards to the UK coast. The weekend is usually a sell out, and ...

New and Old

Thursday, September 13th, 2012

The London to Brighton Veteran Car Run is extremely well known in veteran car circles globally. Less well known is the Future Car Challenge, now in its third year. Starting life as somewhat of an inventor's paradise, the event has got steadily more commercial. Last year Kevin McCloud, TV presenter ...

A Wrap For Four

Thursday, September 13th, 2012

Located on a quiet London side street in a Richard Rogers metal and glass structure, Channel 4, has always looked to be different. Commercial, but with a public broadcasting remit, the channel has had mixed fortunes over the past two and a half decades. The proliferation of new channels and ...

Gold

Friday, September 7th, 2012

The London 2012 Paralympic Games have been deemed a success, attracting the largest audience ever and arguably the most corporate interest of the Games so far. Channel 4, the UK broadcaster of the Paralympics saw some record viewing figures. With a gold postbox for every Paralympic GB gold medal winner ...

Thoughts From the UKIF Membership

Friday, September 7th, 2012

Getting on the Sales Radar Xavier is Managing Director, AMC Network and Advisory Board Member at Stealth Technology Startup. This piece is the second of three around company exit. So you have decided to sell out, the good life beckons, but how do you go from science park industrial unit to sunny ...

A splash of colour

Sunday, September 2nd, 2012

As the Paralympics continue the London 2012 sport theme, so does the associated brand marketing. Nike, who despite common public belief, are not an official Games sponsor, are free to work their commercial message around the city using the ongoing sports theme, as long as they comply within the tight ...