Archive for August, 2012

A bang and they are off!

Thursday, August 30th, 2012

Last night saw a spectacular London 2012 Paralympic Games opening ceremony created by experienced theatrical directors and featuring a range of amateur and professional performers, including some household names, such as Sir Ian McKellan and Stephen Hawking. The London 2012 Paralympics will be the biggest so far, featuring over 4000 athletes ...

Back to the Track

Wednesday, August 22nd, 2012

Britain is known globally for quirky smaller companies, growing off the back of passion. The mad inventor, man in the shed, clever engineering and advanced R&D. Ginetta is one such very British brand. Having been based in the south of England for the first of its nearly 50 years, the ...

Self-Effacing

Tuesday, August 21st, 2012

VW has been running a long term media campaign around the affordability of their vehicles. The latest idents above are simple but effective. The campaign's solid foundation, means there is no illusion to a lack of quality, but rather a focus on the cost effectiveness of VW's product.

Does sponsorship work?

Sunday, August 5th, 2012

Mid-way through the London 2012 Olympics, there is much talk about corporate sponsors. Too much hold over the Games, too many empty seats reserved for this group and the wider Olympic family. During the London Games, sponsors are spending large amounts to ensure their goods and services have an association ...

It’s not all about the sport

Wednesday, August 1st, 2012

The London 2012 Olympics see UK plc on a major international trade push. Welcoming visitors from around the globe to some of the capital's most illustrious venues. UK plc has pulled out all the charm stops and is using everything in its arsenal to secure overseas trade. Lancaster House, above, ...