Archive for July, 2012

Just Add Cars

Wednesday, July 18th, 2012

Opening this week in time for the London 2012 Olympics is a new customer experience centre from Audi, located in London's Piccadilly. A somewhat small site for a car showroom, means the company has had to be creative and use digital technology to showcase its product virtually in the street ...

Olympic Mania

Saturday, July 14th, 2012

The deluge of sports related marketing campaigns has landed. Famously in advertising circles, Nike is often associated with the Olympics, although not being an official sponsor. Addidas is. It is easy to see where public confusion can come in.

15 Days to Go

Friday, July 13th, 2012

The news is awash with London 2012 stories. A cracked M4, military coming in to help out a troubled private security provider and dry runs at London stations, understandably getting much rebuttal by the public. This has to be one massive media management operation, with so many stakeholders, how do ...

Pure Luxury

Sunday, July 8th, 2012

This week wraps up ultra-luxury event, Masterpiece London 2012. Featuring cars, bikes, boats, antiques and paintings, this is a well organised and attended cornucopia of luxury exhibitors. Refreshments from Harry's Bar and Le Caprice.

All in the brand

Sunday, July 1st, 2012

Shots taken at the very successful Goodwood Festival of Speed. Established in 1993, this is now one of the premier events in the summer motoring calendar.