Archive for February, 2012

Being Creative

Wednesday, February 22nd, 2012

Branded content, where a brand uses media in a quasi-below-the-line way, has been buzzing around for a few years now. The campaign pictured above, comes from beer brand Foster's, it is one of the most public examples of this type of marketing to date. Reviving comic characters of the last 20 ...

It may be garish…

Wednesday, February 22nd, 2012

... bright and 'in your face', but this cornucopia of bright colours, plastic and sweets, sums up the confectionery brand well. Covering 35 000 square feet, the M&M World store brings to life well known brands in a busy retail category. Sited on London's Leicester Square within the recently built ...

Making an Attribute

Monday, February 6th, 2012

Interesting to see the new Porsche diesels featuring a prominent badge on the model side vents. As pictured above.

Brand Success

Friday, February 3rd, 2012

The traditional motor industry is currently gaining a lot of media exposure, some of it not so favourable. Tricky western economies, have impacted sales, and century old companies are reviewing business plans in the face of rising fuel costs and the environmental lobby. On the plus side, within the sector there ...