Archive for October, 2010

Stretching the Brand

Friday, October 22nd, 2010

This week I visited Audi in west London. The German marque has made a significant investment in two London based brand experience centres. The one pictured is on the A4 at Brentford and is the largest of the two locations. Through this initiative, Audi aims to get guests in touch ...

Brand Equity

Saturday, October 16th, 2010

Recently I spent a day with Volvo at a former WWII air base. The windswept location chosen for a range of driving activities to demonstrate Volvo's new S60 model. Like Mercedes with its new C-Class, Volvo is putting a lot in to their latest model. It is seen widely as ...

Interesting Advertising

Saturday, October 16th, 2010

Earlier today I was on my way to an art show in London and noticed two of these advertisements for Tesco Mobile. An interesting subliminal message is put across, namely, because Tesco Mobile is not running a large promotional programme their rates are low. What do you think? Is this ...

Italia 2010

Saturday, October 16th, 2010

This week I have been in the north of Italy meeting specialist engineering firms and visiting well known motor manufacturers. Thanks to Mito in Modena and MIA in the UK for organising an excellent visit. There were many highlights, from seeing the first paddleshift system from the mid-1990s in a BMW ...