Archive for November, 2009

Nearly Man

Sunday, November 1st, 2009

A while back my friend's father in law labelled the 2009 Formula 1 Drivers World Champion, Nearly Man. As my friend recently said, he was nearly right. Having had an accidental drink with Jenson Button one afternoon in Chelsea, I felt this was a somewhat unfair title. Working with a number of motor ...

Simplicity and regularity work

Sunday, November 1st, 2009

I have always said communications need to be consistent. A quick blast of PR may make the Chief Executive feel good, but is a quick spike in marketing spend really the way to go. Back in 2002, I remember being near the Tate Modern on London's Southbank and first seeing the ...