Archive for October, 2008

Donkeys Years

Thursday, October 2nd, 2008

This one goes back to nearly the birth of publicity, well maybe not quite! This phrase was used ONCE by Tatler I believe. Wow, have Nero got their coffee bean's worth!

Uncle Bulgaria

Thursday, October 2nd, 2008

We just hosted a Bulgarian PR lecturer, Milen. Richard of Hurricane was kind enough to show us the sites around St Paul's and London's oldest street, pictured. Richard is in the centre of the photo.

Joint Promos

Thursday, October 2nd, 2008

This is an interesting one. Julius Baer, the Swiss private bank, and Mercedes share an advert. Interesting way to benefit from the symbiotic brand equity of each. Conversely, trouble at one partner may adversely have an effect on the other.

Jonathan Ogilvy

Thursday, October 2nd, 2008



Endorsement

Thursday, October 2nd, 2008

If anyone doubts the power of PR, this new outlet is using media endorsement in its pre-publicity.

Negativity Sells

Thursday, October 2nd, 2008



The Week

Thursday, October 2nd, 2008

I love The Week. So much so, I did an interview about it for PR Week! AMC Network MD Xavier Adam confirms the magazine is generally only interested in big brands or quirky products. And while he agrees that 98 per cent of the title is second-hand material, he still advises ...

Safe as the Bank

Wednesday, October 1st, 2008



Sneaking in an Advert

Wednesday, October 1st, 2008