Donkeys Years
Thursday, October 2nd, 2008This one goes back to nearly the birth of publicity, well maybe not quite! This phrase was used ONCE by Tatler I believe. Wow, have Nero got their coffee bean's worth!
Archive for October, 2008
This one goes back to nearly the birth of publicity, well maybe not quite! This phrase was used ONCE by Tatler I believe. Wow, have Nero got their coffee bean's worth!
Uncle Bulgaria
Thursday, October 2nd, 2008We just hosted a Bulgarian PR lecturer, Milen. Richard of Hurricane was kind enough to show us the sites around St Paul's and London's oldest street, pictured. Richard is in the centre of the photo.
Joint Promos
Thursday, October 2nd, 2008This is an interesting one. Julius Baer, the Swiss private bank, and Mercedes share an advert. Interesting way to benefit from the symbiotic brand equity of each. Conversely, trouble at one partner may adversely have an effect on the other.
Endorsement
Thursday, October 2nd, 2008If anyone doubts the power of PR, this new outlet is using media endorsement in its pre-publicity.
The Week
Thursday, October 2nd, 2008I love The Week. So much so, I did an interview about it for PR Week! AMC Network MD Xavier Adam confirms the magazine is generally only interested in big brands or quirky products. And while he agrees that 98 per cent of the title is second-hand material, he still advises ...