Archive for August, 2008

Fuji

Friday, August 15th, 2008

Phil Williams, ex-marketing Director of Computecenter, spotted this one when we walked through Soho this week. What a great idea. Fuji list in their office window, all being shot on Fuji at the current time. This is a good way to give a live feel and make the public feel part of ...

Must keep the public updated

Friday, August 15th, 2008

It has become very voguey to keep people updated as to what is happening. This is PR text book stuff. Are we now bordering on overkill? I like the signs in Spain which tell you where the money for infrastructure building projects is coming from. For example, the EU and central ...

News International

Friday, August 15th, 2008

Having worked on News International's PR, I have a healthy interest in what they are doing! Making their London pitches work during the day, is a good idea, but is it successful? The London Paper street pitches become sales sites for The Times and The Sun during working hours.

Neoco Benn

Friday, August 15th, 2008

Neoco Benn and his dad with a huge Chinatown birthday cake!

Geneva

Wednesday, August 13th, 2008

Just back from Geneva. London business contacts had set my expectations low. So it was a pleasant surprise to find a place that while not offering the pulsation of London, had an interesting metropolitan feel, with the beautiful Alps as its backdrop. The Swisscom box above was interesting, as the design ...

Artemis

Wednesday, August 13th, 2008

The Artemis campaign has been running for a while now. Unlike the BA/BAA campaign mentioned below, there is little obviously clever about the print and outdoor publicity. However, it works! A quirky idea, based on safari, the Profit Hunter. The Tintin like visuals are good. Rising profits trapped in cages is ...

McDonald’s now in formula soft and fluffy

Wednesday, August 13th, 2008

Having found customers are looking for a new type of fast food, McDonald's has been quicker than most to jump on the trend. Morrisons was an early lorry advertiser, makes sense, all those square metres of potential promotional space being driven through some of the world's most expensive outdoor sites. Why ...

Busy week in London town

Wednesday, August 13th, 2008

It has been another busy week, and the snaps of marketing campaigns have been gathering virtual dust on the BlackBerry. It was sad to hear last week of the death of one of the Pininfarina family. The family behind the Italian design studio of the same name, have managed to transcend ...

ExCel goes eco

Monday, August 4th, 2008

This weekend saw the wrapping up of the two week long Motor Show at ExCel in London's Docklands. Gone are the glamour girls of old and in with the eco-electric offering. Virtually every manufacturer was pushing its eco-credentials. The French seem particularly strong in this area. The Citroen above, was one of ...