Archive for July, 2008

Car marketing the German way

Wednesday, July 23rd, 2008

We know the Germans make good vehicles. Quality build, no-nonsense design and premium positioning, are all traded on heavily by the Deutsche marques. Well this is what we thought, but what is happening now ? BMW has subliminally done somewhat of an about turn over the last few months. While not a straight ...

PR Week, Five News

Wednesday, July 23rd, 2008

We had a mention in a recent copy of PR Week. Below is an excerpt, with a link to the full article at the end of the post. Thanks for calling up Clare. AMC Network MD Xavier Adam agrees that Five News is a decent target for consumer PROs, but believes it ...

Is polo nerdy ?

Monday, July 21st, 2008

Malcolm @ Pampas Plains invited me to the Gold Cup @ Cowdray Park this weekend. His business had a 'steak' concession at the one day event. Malcolm has an online food business and supplies some major restaurants around London and overseas. For his venture, being a supporter of polo makes sense. ...

Marketing doesn’t get easier than this

Friday, July 18th, 2008

Bang for buck you cannot beat giving things away for free ! V Water ran a launch campaign around a year ago, with a slightly strange campaign that told us about working with horses, we didn't quite 'get it' either ! But at least it got noticed and some talk going. For ...

V Water

Friday, July 18th, 2008

This Tube advert for V Water works well with the adjacent Tubes lines, and the combined feeling of movement and motion. A pretty cool 60s/esque design.

Channel 4 do it again

Thursday, July 17th, 2008

This has to be one of the best buildings in the UK. Channel 4 HQ @ Horseferry Road, London, SW1. More than twenty years old, this building still seems modern, and fits the oddly shaped corner site perfectly. The temporary '4' sculpture outside, which comes from the channel's advertising, is 100% on ...

The pills do work

Thursday, July 17th, 2008

Nice touch. The IAB give delegates to their marketing seminar this week, 'Brand Building Pills'.

Bread

Saturday, July 12th, 2008

Bread, not exactly the most exciting thing to market, but look at this attractive campaign from Allinson. Using a Victorian/classical painting theme, these various images around London's transport system, convey the brand well. Founded in 1892, this is a good fusion of old and new. This style is slightly en vogue ...

A marketeers’ dream

Saturday, July 12th, 2008

Apple have achieved the holy grail ! The police called in to control crowds outside the Regent Street flagship store, during the launch of the latest iPhone this week. Andy @ Huddle tells me he temporarily lost three tech people to the new iPhone queue.

Changing trends

Saturday, July 12th, 2008

This image is a good demonstration of how better quality food is becoming mass market. When I did some marketing work for ASDA in the mid-1990s, the organic line was trialled and virtually withdrawn due to low demand. Recently, ASDA had a billboard outside its Harrogate store actually promoting its ...